Providing Ease of Investing for NoviceInvestors, BRIDS Launches BRIGHT Easy
Jakarta, October 24th, 2023 – According to KSEI data as of August 2023, of the 11.58 million individual investors in the Indonesian Capital Market, 57 percent of investors are aged 30 years and under and 23 percent of investors are aged 31-40 years. This data shows that around 80 percent of investors in Indonesia are dominated by Millennials and Gen Z.
Referring to this data, BRI Danareksa Sekuritas (BRIDS) officially launched BRIGHTS Easy along with the signing of an educational and educational memorandum of understanding regarding the capital market financial literacy for the BRI Group ecosystem between PT Bursa Efek Indonesia (BEI), BRI and BRIDS, located at the Indonesian Stock Exchange Building, Jakarta.
BRIGHTS Easy is a mode in the BRIGHTS application aimed at beginner investors with a simpler, fresher and easier-to-use interface for transacting shares, bonds and mutual funds, from just one application.
BRIDS President Director Laksono Widodo in his speech revealed that BRIGHTS Easy is aimed at making investing easier, especially for novice investors who also consist of millennials and gen z, so they can invest smartly and without limits.
"We hope that the launch of the BRIGHTS Easy application can contribute significantly to the Company's online brokerage performance in the future, both in terms of customer acquisition growth and an increase in the number of transactions, with an increase of 25% in 2024," concluded Laksono.
Likewise, BRI Consumer Business Director Handayani who was also present at the launch of BRIGHTS Easy revealed that BRI as the parent company of BRIDS always provides full support for innovation and digital transformation with the presence of BRIGHTS Easy. Handayani added that as a form of strengthening synergy within the BRI Group, BRI also provides access to opening investment accounts through the BRImo super app.
BRImo has various advantages. Where BRImo is present as a financial superstore and is able to realize cross-border transactions. BRImo also attracts customers' hearts because it is able to answer customer needs with more than 100 features. Therefore, it is not surprising that BRImo is the most downloaded mobile banking. BRImo is also the mobile banking application with the highest rating. On the App Store, BRI's mobile banking champion received a rating of 4.7, was downloaded more than 10 million times and received around 123,000 reviews. On the Google Play Store, BRImo received a rating of 4.5 with more than 10 million downloads and 1.1 million reviews. "The success of BRI's digital transformation is also demonstrated by the increase in BRImo Super Apps transaction volume which grew by 66.87% yoy or reached IDR 2,984 trillion and the number of users reached 29.8 million users in September 2023," he added.
"We hope that this launch will also support BRI Danareksa Sekuritas' business, to continue to contribute to achieving BRI's vision in 2025 to become The Most Valuable Banking Group in Southeast Asia and Champion of Financial Inclusion," he explained.